Home Why Email Marketing? The Power of Email Marketing Spam vs. Email The List to huge profits Build Targeted List How to Send Commercial Email How to Send Bulk Email Create Email that Gets Orders Putting It All Together Profit from Direct Email Bulk Email Handbook Word Wrap Do's and Don'ts of Bulk Email Effective Email Marketing Make Money with Junk Email Spamming Issues Disclaimer Contact Email Marketing Strategies Revealed WORD WRAP & FONT "Good Looks" are very important in an E-mail message. This is often overlooked by many users. It is a fact that an E-mail's content is diluted if the message itself is "ugly". Have you ever received a E-mail message that looks something like this... Thank you for requesting more information about our services! We here at ABC Company would like to present a special offer to all of our cherished customers. There are two main reasons why E-mail messages turn out looking like this. Although the reasons are quite simple, many E-mail users don't understand them. Reason number one is called line length. When composing E-mail, most people just type and type without using a hard carriage return. If it looks fine when you're done, your E-mail program probably automatically wraps the words in a nice legible format. This word wrap is usually done based on a line length of anywhere from 70 to 80 characters. Well, lets say I receive your message, but my E-mail program doesn't have the capability of automatically wrapping incoming messages. Since you performed no hard "end of line" carriage returns when typing your message, my E-mail software thinks it's one long sentence. Now your nice, easy to read message looks like that example above. O.K. So how do you avoid this problem? Simple! When composing E-mail messages, use a hard carriage return before you get to the end of each line. I have found that a maximum line length of 64 works to ease this problem almost completely! Of course, you'll always run into an instance occasionally, depending on your recipients settings, but this should do the trick 95% of the time! Another reason people encounter "funny looking" E-mail messages is called proportional character fonts. Like I mentioned earlier, all E-Mail programs are different. Therefore the fonts used by each program varies widely. Basically, there are fixed pitch fonts like Courier (found on Eudora) and there are proportional spaced fonts (like America Online and Compuserve E-mail). With fixed-pitch fonts, all characters in a paragraph will line up directly above each other. With a proportional-spaced font, CAPS, space bars and other keystrokes are wider, so each line is a different length. The bottom line is this. If you create a message using one type of font and send it to an E-mail recipient using the other, the message will not look the same when they receive it! Once again, the solution is simple! Buy using a hard carriage return before the end of the line you can keep these problems caused by the difference in E-mail programs to a bare minimum. If you plan on sending the same message to multiple recipients, or attempt any drawings, consider testing the message with a friend on another service. There is a third way for your E-mail messages to look bad. Although it is far less likely to happen, you should be aware of it. Many word processing or text editor programs allow you to save a file as another format. (Such as ASCII.) It may look great to you, but when sent through the Internet it can become scrambled. You may have received one of these messages at one time or another. They are easily recognized by the repeated "U" characters in the text. To avoid this problem, simply use the Cut & Paste or Copy & Paste method to extract text from a document in other programs. The last thing you want is an E-mail message with great content, being dismissed or not read simply because it wasn't "Good Looking" enough! Learn the secrets from the Pros. Free ebook on How to Bulk Email Tell-a-Friend