Home Why Email Marketing? The Power of Email Marketing Spam vs. Email The List to huge profits Build Targeted List How to Send Commercial Email How to Send Bulk Email Create Email that Gets Orders Putting It All Together Profit from Direct Email Bulk Email Handbook Word Wrap Do's and Don'ts of Bulk Email Effective Email Marketing Make Money with Junk Email Spamming Issues Disclaimer Contact Email Marketing Strategies Revealed The Mailing List: Your Ticket to Huge Profits While every aspect of the email marketing process is important, the most important one is the quality of your mailing list... Your list is your entire business. Your list is your livelihood. Your list is money in the bank! Remember this and you will do very well. When you have a good list, you can pull in a decent amount of sales with an "average" sales message. But, if you have a bad list, you won't pull in too many orders no matter how good your sales message is. A bad list is not "targeted." If the list contains e-mail addresses that have been picked at random, the list is useless. If you don't know what the people in your list are interested in, you won't be able to sell them much. You can try to "guess" what they would want and send those offers out to them, but that won't get you too many orders. A good list is a "targeted" list and people have joined the list "willingly." You still have to match your offer to your list. And you can only do this when you know what the people in your list are interested in. You can then sell them exactly what they want. There is no guesswork involved and you will not upset anyone by sending them offers they're not interested in. It is also important to note here that you can sell "related products" to the same list and still do very well. Using a targeted list is very, very important. For example, if you try selling golf balls to a million people who are interested in playing tennis, you will only waste your time. On the other hand, if you try selling tennis balls to only 500 of these same people, you will usually do very well. Similarly, if you try selling golf balls to just a few "golf enthusiasts," you will usually do very well. Trying to sell your product to a million people "picked at random" will not make you much money. That's spamming and it does not work. It only gets you in trouble...a lot of trouble. And it's a waste of time. On the other hand, selling that same product to just a handful of "targeted" prospects works like magic. Remember, a good list is a "targeted" list. When you have a "targeted" list, you can sell products to this same list again and again. As long as you can offer your list what they're interested in, you will be able to make money from that offer. That really is the secret of e-mail marketing - selling to your list again and again for many years. To be able to do this, you have to create and provide "quality" products to your customer base. You also have to be upfront and honest with your customers at all times. This is the key to consistent, profitable income. Do this and you will be able to make repeat sales using the same list for many years. If you try to rip people off or trick them into buying inferior products, they will stop buying from you and will spend their money elsewhere - most likely with your competitors. When you sell your own products, you may run into a few people who will try to somehow cheat you and get your product for free. Don't worry too much about them. It's not worth spending your time on them when you have over 90% of the people who are willing to do business with you. Spend your time and energy on these people - your customers. Keep them happy. Besides, those who try to cheat you or others won't get very far in life anyway. When you're honest with your prospects & customers, offer them good customer service, and quality products, you will be able to depend on them for providing you with a consistent income for years to come. That's the magic of having a good list. It's like having a pool of money just waiting for you to dip into every time you need some. It really is that simple when you use the techniques correctly. Most of these customers will buy from you within a few short days of your sending your sales message out, sometimes within minutes if they're sitting at the computer when your messages arrive at their email inbox. This is possible because they "trust" you. They know you will not rip them off or offer them inferior products. You have built this relationship by keeping in touch with them and offering them a quality product in the past. All this is only possible with e-mail marketing if you want to keep your operating costs low. That is true power. It doesn't get any better than this. That is how online marketing is supposed to be - quick, precise, and profitable! Now that you know how important your list is, you can learn to build your "own" list. Remember, the list you create "yourself" will always out-perform any other type of list. Creating your very own "targeted" list is easy to do when you follow the techniques that I provide to you. In the next chapter, I will give the best list-building techniques that I personally use to build my "targeted" lists. So, let's get to it... Learn the secrets from the Pros. Free ebook on How to Bulk Email Tell-a-Friend