Home Why Email Marketing? The Power of Email Marketing Spam vs. Email The List to huge profits Build Targeted List How to Send Commercial Email How to Send Bulk Email Create Email that Gets Orders Putting It All Together Profit from Direct Email Bulk Email Handbook Word Wrap Do's and Don'ts of Bulk Email Effective Email Marketing Make Money with Junk Email Spamming Issues Disclaimer Contact Email Marketing Strategies Revealed Spam Verses Responsible E-mail There are two main types of commercial e-mail that you will encounter online: Unsolicited Commercial E-mail (also known as "spam" mail) Responsible Commercial E-mail (usually to an "opt-in" list) The first one, "spam" mail, can get you in a lot of trouble. I do not teach nor encourage anyone to "spam" others. If you want to make any money using e-mail, you should stay as far away as possible from "spamming" anyone... What I will show you is how to use responsible email marketing to grow your business at an amazing rate. I will show you how to do this without getting in trouble. Now, let's discuss the differences between spam mail and responsible commercial e-mail. Spamming Spamming is sending unsolicited commercial email messages to a large group of people. The email addresses that make up a 'spam' mailing list are picked at random. They are not targeted at all. The person doing the spamming does not care if the people on the list are "not" interested in the offer. The spammer is sending unwelcomed messages to a large group of people in hopes that some of these recipients may be interested in what he has to sell. It's like trying to shoot arrows in the dark, at random, hoping that one will hit the target. Spamming is: sending out unsolicited e-mail messages to as many people as possible. using a list containing e-mail addresses picked at random that are not "targeted" towards the product or service that is being offered. Also, some of these addresses are usually outdated and undeliverable so they clog up the mail servers causing delays and shutdowns. Sending out millions of messages but getting only a handful of orders, or sometimes zero orders, since the mailing list is not "targeted." getting most of the recipients upset by sending untargeted e-mail sales messages. upsetting some people so much that they send mail bombs, nasty letters, or even physical threats to the spammer getting in trouble with the ISP because people complain to the ISP about the "spam" mail they received. The ISP usually shuts the spammer down immediately, sometimes within minutes after sending the mail, usually without asking questions first s pending time on finding another ISP, setting up the website again - basically starting from scratch. Now, I wouldn't want to be caught in any of the situations above. How about you? Spammers, especially new ones, usually believe that "since e-mail is practically free to send out, why not send the sales message to the entire online world. After all, the more mail that gets sent out, the better the chances are of getting more sales." Well, it's not really that simple. These spammers find out the hard way that it's really very costly, even dangerous, to send out "spam" mail. While they "may" get a few people to order their product, and while they "may" make a few dollars using spam, the majority of the people receiving the unwanted email will usually become very annoyed it. Some of these people can make the sender's life quite miserable. The "nice" ones will make a complaint to the spammer's ISP about the spam mail they received. The not-so-nice ones will send mail bombs, write nasty letters, and even threaten to cause physical harm to the sender. Now, threatening to cause another person physical harm over an unsolicited email is not quite the way I would handle things. But, I can definitely understand why some people get annoyed so easily with "spam" mail. It's sometimes difficult to keep your cool when you get bombarded by unwanted messages trying to sell you a CD with "100 million e-mail addresses" so you can start doing what they're doing -- spamming others! It's really a very childish way of doing business and doesn't take long before someone shuts the 'spammer' down, permanently. Spamming isn't easy, quick, or safe because the spammer has to spend most of his time taking care of "remove" requests, deleting mail from angry recipients, getting mail bombed or threatened of physical abuse. Then, the spammer realizes that spamming isn't low-cost either because he has to spend money on "bullet-proof" mail servers and ISPs, stealth bulk e-mail software, hidden e-mail boxes, and probably legal advice. Spamming is not low-cost. It can be very expensive. Responsible, Commercial E-mail What you will learn in this manual is how to send responsible, commercial e-mail to a "targeted" mailing list. This list will contain e-mail addresses of people who have "willingly" joined your list ("opted-in") and have given you "permission" to send them e-mail. You will learn to build your very own "targeted" list and effectively market to this list for many years. Since you'll be mailing to a highly "targeted" list of recipients who are open to receiving mail from you, your chances of success will be much, much higher, as you will soon find out. You will usually get a lot more orders and make a lot more profit when you send your offer to such a list. Responsible E-mailing allows you to: send e-mail offers to a targeted group of people not upset anyone since they have given you "permission" to send them e-mail. receive a lot more orders even from a small mailing list since the list is targeted. Sometimes orders start pouring in just minutes after the offer is sent out when some of the recipients are online during that time. not get in trouble with the ISP since no one is complaining about your e-mail. Most ISPs will allow you to send commercial e-mail out if you're sending it to your "own" list of "opt-in" recipients. Don't waste time looking for a new ISP since your ISP has no complaints, and lets you conduct business as usual not waste money on bullet-proof servers and fake email boxes since you're sending mail to a "friendly" mailing list. keep in touch with your customers on a regular basis, building rapport, trust, and a strong overall relationship while keeping your costs very low. It really is amazing how quickly you can start seeing profits by using email marketing the "right way." This really is the best-kept marketing secret on the Internet, and now, you are going to learn how to make full use of it and reap the rewards. You will learn the same techniques that the large companies like Microsoft, Excite, and America Online are using to market effectively. And by the way, these big companies use e-mail marketing because they know it works. They understand the power of e-mail marketing - the best online marketing technique bar none! E-mail marketing can produce amazing results and increase your bottom line dramatically. You can build your "opt-in" list of prospects and then turn them into life-long customers by keeping in touch with them on a consistent basis. E-mail is the best way to do this quickly, without spending a fortune. Everything that I will reveal to you here is what I have used, and still use to market my business effectively, at lightning-fast speed, and without getting in trouble with the law or with my ISP. I have tested these methods personally and fine tuned the system to where it works "flawlessly" each time. That is exactly what you will get from this course...a step-by-step recipe for using email marketing effectively to grow your business quickly and cost effectively. And let me tell you again. This is by far the best way to market online. Most other marketing methods don't even compare to the success you can achieve with responsible e-mail marketing. You can use these techniques no matter what your business is (or how big or small your business is.) Not only can you increase profits, you can also improve customer relations and customer support by using e-mail the right way. I have tried to make this course as simple, and easy-to-use and understand as possible. I am confident that you will be able to follow and apply these techniques to your business immediately. However, if you still need additional help or have questions that you feel were not covered in the manual, or if you simply would like to comment on the product, you can contact me at malcolm@graphic-designer.com. Please contact me only after you have read the entire manual. Chances are that most of your questions will be answered in the manual itself by the time you finish reading it. If you still have questions at the end, feel free to send them to me at the above e-mail address. Let's now find out what the single most important aspect of your e-mailing project is. Without it, all your efforts will go to waste. Learn the secrets from the Pros. Free ebook on How to Bulk Email Tell-a-Friend