Home Why Email Marketing? The Power of Email Marketing Spam vs. Email The List to huge profits Build Targeted List How to Send Commercial Email How to Send Bulk Email Create Email that Gets Orders Putting It All Together Profit from Direct Email Bulk Email Handbook Word Wrap Do's and Don'ts of Bulk Email Effective Email Marketing Make Money with Junk Email Spamming Issues Disclaimer Contact Email Marketing Strategies Revealed Putting it All Together While his chapter is mainly a summary of the entire manual, it includes some crucial information that is not included any where else in this manual. This chapter can also act as a quick reference and troubleshooting guide... The entire system in a nutshell: Build your list of targeted prospects and customers. Create or find a product that would solve a common problem that the people on this list may have. Sell the product by creating an effective sales message and ordering process. Keep building your list cost-effectively. Go back to Step 2 and start over with "new" product. You will need: A targeted mailing list A quality product to start with A PC with e-mail software* (w/ personalized mailing capability) An effective e-mail sales message A web site with a powerful sales letter A convenient order processing system (online preferred) Other quality products to follow up with * It is very important that you use an e-mail software that allows you to "personalize" messages. The software you pick is your choice. My advice is to choose one that is simple and easy to use. There are many to choose from. Just go to the web sites below and do a search for "email merge." http://www.download.com http://www.tucows.com Most of the software you'll find at these sites will either be shareware or demo versions - you will also find some that are free. Before you commit to one, try a few out, experiment with them. Then pick one that you are the most comfortable with. Where to start Pick A Target Market The first thing you should do is decide which target market you want to focus on. You can then start building your list. The best ones to market to in my experience are people who want to: make more money, or save more money become healthier, slimmer, more energetic become more attractive, more popular among the opposite sex learn better dating, mating, and relationship skills feel happier, safer, financially secure, etc. But...don't let this list limit you. If you are really good at something and if that skill is in demand, you can probably sell your advice to others. If you're not sure whether your skill is in demand, just go to a search engine and try to find products on that subject. The results will give you some idea of how popular that subject is. Remember, you can sell anything as long as it's a good product and there are buyers who want it. Any product that offers a solution to a problem that people may have can be a winner if marketed right. If you'd like to learn more about the product development business, I will have a "product development" manual available through my website soon. If you have an existing product that is in demand, you can start building your list targeted towards people interested in that product. However, if you don't have a product, don't start creating one just yet. Build your list first! The size and quality of the list can also quickly tell you whether your product is in demand or not. If it's not, you can drop that idea and quickly switch on to the next one. Remember, find a market first. Then create or find products for that market. Practice While you're building your list and creating/finding products, start learning to use your e-mailing software. Become familiar with sending personalized messages to a "group" of recipients. Create a small list to play with. Select a few friends and family members to test on. Of course, let them know ahead of time what you're doing. You don't want them calling you a spammer, do you? Within a few minutes, you'll have the mechanics down. It doesn't take long. Send some jokes out to your friends, personalizing each note. Practice with the software and the mass-mailing process. Do not send any mail out to your "real" list until you're completely comfortable with the mailing process and with the software. Get comfortable sending mail to a handful of people at a time. Once you can do this without a problem, you can try it out on a bigger list. Once you have it down, the process is exactly the same whether you're sending mail to 10 people or to 1000 people. Roll Out At this point, you can start by sending thank you notes or updates to your prospect/customer list. Or, send them notices when your website gets updated with new information. If you have an existing customer list, you can start sending your sales messages out to them. Just follow the advice given in this manual for each step and you will be amazed at how quickly you can start seeing profits. Send mailings out on a regular basis so you get a lot of practice doing it. The more you do it, the more at home you'll feel with the process, the more you'll become familiar with the software you're using, and the more comfortable you will become with the entire process of sending personalized messages. If you're building a new mailing list from scratch, be patient. You have to start somewhere. Before you know it, you will have hundreds of names to mail to. If you run out of product ideas, find a product that someone else owns and make a deal with the owner. Or you can join affiliate groups and market those programs using your list. You will be surprised at how quickly you can start making money with this amazing marketing technique. Manage Your List After customers have ordered a product from you, remove their names from the "prospect" list and put them in the "customer" list for that particular product. This will ensure that you don't keep sending the same product offers to customers who have already bought that product from you. It doesn't look professional. (If you're good with database programs, you can create a database of all your addresses and flag them with unique tags so you're able to sort and filter them as needed for each offer.) If anyone asks to be removed from your mailing list, remove them immediately. Remember, everything depends on your list. Keep it updated and curent. Build it all the time, guard it with your life, and give your customers the best service you can. They are the ones who keep you in business. Keep them happy and they will keep buying from you again and again for many years. E-Mailing Tips - Practical Before you mail to your list, add your e-mail address to the beginning and end of the list. This is called "seeding" your list. Since your list now contains your address at the beginning and towards the end of it, you will know that all of your mail has been sent out properly when you receive two copies of your e-mail message in your inbox. This will also give you a chance to see, first hand, how your e-mail message appears on other people's email inboxes. If any of your recipients have changed their addresses, the e-mail addressed to them will probably bounce back to your mailbox as "undeliverable." If this happens, remove those names from your list. The best start-up advice I can give you is to get started now. Start building your list. Practice sending messages out and once you're comfortable with it, start sending product offers out to your list. Throughout this entire process, be sure to fully understand and then follow all of the steps given in this manual. Do not to miss any of them. They are all very important to your success in this business. Well, there you have it. That's how it's done. I have tried to cover every aspect of the system as I know it. I am confident that you won't have any problems getting started on your own. However, if you feel there are questions that did not get answered here, just send them to me at responses@post.com I wish you the best of luck with your business. I am confident that you will make full use of the techniques I have provided to you in this manual. And when you do, you will be amazed at how quickly you can start making a profit! Learn the secrets from the Pros. Free ebook on How to Bulk Email Find one that fits your needs. Find your Bulk Emailing Software here Tell-a-Friend