Home Why Email Marketing? The Power of Email Marketing Spam vs. Email The List to huge profits Build Targeted List How to Send Commercial Email How to Send Bulk Email Create Email that Gets Orders Putting It All Together Profit from Direct Email Bulk Email Handbook Word Wrap Do's and Don'ts of Bulk Email Effective Email Marketing Make Money with Junk Email Spamming Issues Disclaimer Contact Email Marketing Strategies Revealed HOW TO MAKE MONEY WITH JUNK E-MAIL The term "junk e-mail" is pretty common. Most internet users defines "junk e-mail" as the unsolicited e-mail advertisements that floods his or her mailbox every day promoting pyramid schemes, chain letters and other worthless information. Often people get so much of it that they think this is all direct e-mail advertising has to offer. They quickly direct e-mail marketing dismiss it as a legitimate way to conduct business, both as a potential customer and a potential advertiser... THIS IS NOT TRUE. This is only one part of the direct e-mail marketing industry -- and it's too bad that newcomers to the internet and online services get hit with the bulk of it (no pun intended). As the direct e-mail marketing industry continues to mature, the amount of "junk mail" we all receive on the internet will diminish compared to the legitimate offers and orders. This is how we will know our industry is growing in a successful direction. But let's discuss how you can make money with this "junk"? One way is by studying and analyzing the piece of mail from an objective marketing standpoint. Since at least some people obviously make money with "junk e-mail" (or it wouldn't have lasted even this long) it's up to you to find out HOW they are doing it. Is it the words they use? Is it the "Subject Line"? Does the , "junk e-mail" offer appeal to a person's emotional wants and desires?. Are they filled with claims to offer hidden secrets, untold wealth and quick cash?. Many times they make false claims, telling people they can now buy that dream house, quit their day job, take a well-deserved vacation to an exotic tropic island and pay off all their debts. Some people read this stuff and form exactly this vision in their heads and order the product immediately. What made them believe? How was the "junk e-mail" written to trigger a person to take immediate action? These are things you have to study and determine. Then, use this new found knowledge to sell your own quality product. The problem with "junk e-mail" is that often a person will get excited and send away for the product or opportunity they have built it up in their minds to be "The Answer". And when the product or information they ordered arrives, it falls way short of their expectations and often includes a requirement to spend more money "if they truly want to reap the full benefits of The System". This person feels cheated, stupid, and angry. People will probably always exist that will respond to this type of "junk e-mail." But you can use the same marketing concepts and techniques to provide people with something REAL. This way, they won't feel cheated, stupid and taken advantage of and they will be interested in other products you have to offer. This is certainly where the true marketing potential or direct e-mail advertising lies. Much more money will be made if you cultivate satisfied customers who make repeat purchases. In fact, many newcomers to the internet are eager to find out what all the excitement about Internet commerce is all about and they will buy almost anything to become part of it. If you take advantage of them you will only make one sale in that person's lifetime. But if the product is good and worthwhile -- they will order from you again and again. Many newcomers today will be big online customers tomorrow. And I'm sure if a newcomer finds an honest company that makes their first internet buying experience a pleasant one, they will continue to do business with that company and refer others. See what I mean? The back-end sales for a lifetime is well worth the investment. I'm not saying that you can take a piece of "junk e-mail" claiming to make the person $1 million in 30 days or less and turn it into a valuable and worthwhile product. Since this is ridiculous, there is no way to market this honestly. However -- you can study the piece of "junk e-mail" to determine what words and phrases were used and how the ad is written so you can understand how to present a REAL product that people will be eager to buy. Email the author (jschoen@empowertech.com) -------------------------------------------------------------------------------- Let me share what I have done since day one. When I receive direct mail in my "snail mail" box at home, I always look at every one of them to see where it came from, who sent it, what field does it solicite my business, etc. Some large direct mailers are pros. They have spent thousands of dollars to just work on the envelope in order to have a large percentage of the recipients open the mail. If the person receiving the mail does not open it, then all of the cost is for naught. These pros of the snail mail world can teach us how they do it and then we can apply what we learned from them to our design of email materials. Why not take lessons from those that have survived and do a great job of soliciting us. One rule I follow is to look for pieces of snail mail advertising that have been coming to me for a long time. To see a piece of mail one time and never see it again is a good indicator that their mailing was unsuccessful. On the other hand, if you have been receiving mail from an advertiser for more than just one or two mailings, then you should pay particular attention to these pieces. It's very expensive to send out mass mail via the postal system. To see any of these mailings more than a couple of times should serve as a clue to what we should use in our own email. It's worked wonders for me with my response rate to my mailings. I don't send a lot of email each time so I need for each email batch to render me the highest return possible. I hope others will share their own personal experiences with us whether we agree or not. Anything that we can learn will be worth it. Learn the secrets from the Pros. Free ebook on How to Bulk Email Tell-a-Friend