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The Secret to Email Marketing Revealed
Responsible e-mail marketing
is one of the
best ways to help build your
business quickly
and increase profits dramatically,
while
keeping your costs very low.
Yet only a handful
of online marketers are using
it to build
their businesses...
Unsolicited E-mail Marketing,
aka spam, is
a very controversial subject.
However, a
lot of businesses don't realize
that there
is a huge difference between
"spam"
and responsible e-mail marketing.
I do not
teach nor endorse "spam"
marketing.
As you will find out in the next
chapter,
spamming will get you in a lot
of trouble.
It is just not worth practicing.
Very few people know how to use
this powerful
medium effectively to promote
their businesses.
Many people get in a lot of trouble
by not
using it the right way. Hence,
without realizing
it, they are spamming others.
Many others
never attempt to use it due of
lack of knowledge
on the subject or fear of getting
into trouble.
As a result, e-mail marketing
is still the
best-kept marketing secret on
the Internet.
Why E-mail?
Why is e-mail marketing so amazing?
When you use responsible e-mail
marketing
as I will show you in this manual,
you will
discover that it is very safe,
reliable,
lightning fast, and will not
get you in any
kind of trouble at all.
Responsible e-mail marketing
is a quick and
low-cost way to build your business
and increase
profits. I know of no other method
that can
bring in profits as quickly and
efficiently
as e-mail marketing can.
E-mail marketing, when done right,
is very
powerful because:
It costs just pennies to execute
yet the
profit potential is huge.
You can totally eliminate the
additional
costs of postage, printing and
mailing when
sending your offers to prospects
and customers.
If your offer doesn't do well,
you can improve
on it and mail it out again easily
- it still
doesn't cost you much.
It delivers your hottest offers
to prospects
and customers instantly, sometimes
within
a few seconds.
You can sometimes start receiving
orders
just minutes after sending your
messages
out.
You can e-mail product information
out or
answer questions from prospects
within minutes
- they don't have to wait 2 to
4 weeks for
something via postal mail.
You can quickly build a strong
relationship
with your customers by keeping
in touch with
them regularly and thus, continue
to sell
your products to them for many
years.
It is virtually the quickest
way to build
your business and to start earning
a profit
immediately.
The Cost of Marketing
The extremely low cost is probably
the greatest
benefit that businesses experience
when using
e-mail marketing. Whether you're
sending
out one or one thousand e-mail
messages,
your costs are about the same...just
pennies
when you compare it to the cost
of sending
out a 1000 promotional pieces
by regular
mail.
Using regular mail to send out
new product
offers, customer surveys, or
information
on specials & sales can become
very expensive,
very quickly.
Just trying to keep in touch
with customers
on a regular basis to establish
good relations
and build trust can be quite
expensive if
you use regular mail. Keeping
in touch with
customers is something all businesses
should
do on a regular basis. However,
most businesses
just can't afford it.
Businesses have to spend money
on stationary,
printing, mailing, and postage
each time
they send information out by
regular mail.
Additionally, when using regular
mail, the
bigger the mailing list, the
more money (and
time) is spent each time a mailing
is done.
This is not the case with e-mail.
Also, if your offer doesn't do
as well as
you expected it to, you don't
make any profit
- you actually lose money. All
the time and
money you spent on the mailing
goes to waste.
Then, you have to spend more
time and money
on getting another offer prepared,
printed,
stuffed, and mailed. Most businesses
can't
afford this type of test marketing.
As a
result, they either go out of
business or
lose a perfectly usable customer
base.
With e-mail marketing, if your
offer doesn't
do well, you don't lose that
much. You can
improve on the offer quickly
and test it
again soon thereafter. You don't
have to
spend money on printing and postage
or have
to wait a few days (or weeks)
for the printshop
to get your job ready.
The "Old" Way of Doing
Business
Most businesses don't realize
that they have
some major flaws in their business
plans.
Here are the most common ones:
High Cost of Operation:
They use regular mail to send
out product
offers and to keep in touch with
their customers.
As we've established, this is
a very expensive
way of doing business and can
wipe out your
budget very quickly.
Low Conversion Rate
They advertise to, and attract,
a lot of
prospects but are able to turn
only a handful
of these prospects into "customers."
They spend money on advertising
to find prospects
for their products. Then they
spend time
and money in converting some
of these prospects
into buyers - usually a very
small percentage
of the prospect pool. Those who
buy their
products become customers. Those
who don't
buy are lost forever. (Not the
smartest way
to do business.)
No Repeat Business
They "unknowingly"
treat customers
as disposable napkins. Out of
the handful
of prospects that get converted
into customers
and buy the products, most or
all of them
end up being "one-time"
buyers.
After that first sale, they are
forgotten
about and the business spends
more money
on more advertising to find new
customers.
Wrong, wrong, very wrong! That
is not the
way to do business. That is a
very efficient
way of blowing your advertising
budget and
losing your shirt.
That is the old way of doing
business. Unfortunately,
most businesses don't know any
better. Therefore,
unknowingly, they are committing
financial
suicide.
It's no wonder every 4 out of
every 5 new
businesses go out of business
within 2 -
3 years, if not sooner.
The "New" Way of Doing
Business
When you use e-mail marketing
as I reveal
to you in this manual, you can
eliminate
all 3 of these old ways of doing
business.
You can then replace them with
techniques
that are low cost, lightning-fast,
and gives
you more bang for your advertising
buck.
With responsible e-mail marketing,
you can:
send out product offers, updates,
and keep
in touch with your customers
very inexpensively.
convert many more prospects into
loyal customers,
and easily keep in touch with
those who haven't
bought yet.
sell to these customers again
and again for
years to come without spending
any more money,
instead of selling to them just
once and
then abandoning them. (A business
has to
spend time and money to acquire
each new
customer. This investment of
time and money
should not be wasted.)
Unfortunately, these new ways
of doing business
are still 'secrets' that most
businesses
don't know about.
When you learn the new way of
doing business,
you will learn how to milk every
single penny
out of your advertising dollars
for all it's
worth instead of wasting most
of it like
many businesses do.
I am not exagerrating one bit.
This is real!
I have done it and continue to
do it right
now. There are very few other
"smart"
marketers who are using this
technique effectively
and reaping the huge financial
rewards! A
few of the smarter big companies
are doing
it too. But most of the online
business world,
large and small, have not caught
on yet.
Fortunately, you won't be one
of those who
don't know.
You will learn, first hand, how
a "select"
group of online marketers, and
some of the
big names like Microsoft and
Excite, are
using the best marketing technique
on the
Internet to dramatically increase
their profits!
Please note: I do 'not' guarantee
that you
will make "a certain amount"
of
money by using the techniques
in this manual.
There is no way I can guarantee
that since
I don't know who you are, what
your skill
level is, or what type of business
you own.
Every person, and business, is
different.
Your success with e-mail marketing
will be
dependent upon the efforts you
put forth.
Your success will also depend
on how closely
you follow the steps outlined
in this manual.
I will also show you what not
to do. This
is just as important, actually
more important,
than learning what to do. You
see, by doing
it the wrong way, you will pay
dearly. You
will be instantly labelled as
a "spammer."
And trust me, you do not want
that!
In the next chapter, you will
find out why
"spamming" and "responsible
e-mail marketing" are so
completely
different from each other. It
is important
that you see the difference very
clearly
- so important that I have an
entire chapter
devoted to it. If you want to
succeed in
e-mail marketing, do not skip
any chapter
of this manual, especially the
next chapter.
Now...let's find out why responsible
e-mail
marketing and spamming are so
different -
almost like night and day.
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